Though we here at Shima love fashion we are some picky women. We are not into loud obvious fashion, celebrity driven fashion or people that define fashion by price instead of ingenuity. That's why we LOVE Mayle. Jane Mayle, daughter of famed author Peter Mayle was a a former model turned designer has been quietly making gorgeous things for women to wear for years now. Her downtown Nolita boutique is nestled in the perfect area ( a few doors down from to UNIS, another amazing store) surrounded by cute boutiques (except for that damn Tory Burch store that threatened to corrupt the area but hasn't) and great places to eat. With an impressive clientele (Sofia Coppola and Kirsten Dunst to name a couple) she makes clothes that women sigh over. Gorgeous, sweet, sexy with a sense of individuality that confident women love. Check out www.mayleonline.com for a glimpse at the amazing. Or make your way down to the store to sigh in person.